Messaging Framework
The Messaging Framework serves as a strategic guide that ensures all communications consistently reflect the university鈥檚 brand identity and core values. This framework encompasses everything from the overarching creative concept to specific brand themes, crafting a cohesive and compelling narrative that resonates with our audience. By aligning every message with our brand essence, we create a unified voice that speaks to the heart of what Biola stands for and aspires to be.
Brand Messaging Pillars
Our four high-level areas of emphasis in prospective student communications. The college search process can be overwhelming. Students and families have thousands of schools to choose from, and so many of them seem to be saying similar things. Amid all of the options, what makes Biola University distinct? Quite a bit, it turns out. This is an overview of the key advantages that set Biola apart from other colleges and universities 鈥 organized into four main themes that tend to matter most to our students and their families: (1) Christian community, (2) biblically centered education, (3) career outcomes and (4) value and affordability.
1All-Christian Community
As a Biola student, you鈥檒l be welcomed into an all-Christian community of students, staff and professors who love God, share an understanding of what matters most and seek to live out their faith with grace and truth. Your unique background and interests will add to a vibrant, diverse community where you can form lasting friendships and experience belonging.
2Biblically Centered Education
Year after year, Biola is ranked nationally as one of the nation鈥檚 strongest Christian universities 鈥 widely known for leading academic programs in business, film, science and more. As you pursue a top-tier education and are stretched intellectually, you鈥檒l also grow closer to God and develop a resilient faith through the most robust curriculum of required biblical studies and theology courses of any university.
3Career Outcomes
Biola equips you for your life and your career, offering practical preparation and personal guidance to help reach your vocational goals to excel professionally. Our safe and inviting campus is in the heart of Southern California 鈥 a global economic and cultural hub 鈥 providing countless internships and professional opportunities.
4Value and Affordability
Biola helps to make a premium Christ-centered education attainable for families from all backgrounds. College is expensive, but Biola鈥檚 generous scholarships, expert financial aid counselors, accelerated programs, discounted summer courses and creative pathways help you achieve your education, launching you into a career that provides a strong return on your investment.
Within each of these themes, we鈥檝e collected specific facts, features, rankings and results that help to sum up the Biola experience. Download the for an overview of these messaging proof points that can be utilized.
Creative Campaign
In contrast to the brand positioning statements in the previous sections, which seek to define the university鈥檚 long-term core identity and core distinctives, a creative campaign is intended to be a shorter-term expression of the brand identity. Biola鈥檚 鈥淏old Faith for a Bright Future鈥 campaign establishes a tone, a voice, a vibrant look and a set of key messages to guide how we communicate about Biola over the next several years.
Brand Theme
Bold Faith for a Bright Future
Theme Statement
We are a generation full of promise and expectation. We鈥檙e determined 鈥 each of us ready to build a thriving career, a resilient faith, a lasting impact. Here at Biola, we鈥檝e found a vibrant community where we can belong. We鈥檙e challenged by brilliant Christian mentors who help us become 鈥 all that God has designed us to be. And we get to experience it all in one of the greatest destinations on earth, Southern California, the ideal place to pursue our callings and step into a bright future.
Why 鈥淏right鈥 / 鈥淏rilliant鈥?
- It鈥檚 a synonym for intelligent, smart and clever. Biola is a place for brilliant students and faculty members who desire to love God with their minds and intellects 鈥 a premier university that offers a premier education.
- It connotes optimism, hope and promise. Students and parents want assurance that Biola will prepare them for successful careers and lives. They need to know that a Biola education will equip them for a bright, fulfilling future.
- It connects to our Christian calling and mission. Scripture calls us to be the 鈥渓ight of the world鈥 (Matt. 5:14鈥16), to 鈥渓ive your life as children of light鈥 (Eph. 5:8) and to 鈥渟hine like stars in the world because you hold onto the word of life鈥 (Phil. 2:14鈥16).
- It connects to our landmarks and location. From Biola鈥檚 early days, the bright neon 鈥淛esus Saves鈥 signs proclaimed a gospel message over our city. Biola鈥檚 library 鈥 including the rooftop beacon 鈥 is themed around light. Light is a prominent feature of Talbot East鈥檚 Scripture windows, Calvary Chapel鈥檚 art, Bardwell Hall鈥檚 main window. And, of course, there鈥檚 nothing brighter than the Southern California sun.
- We have plentiful visual opportunities to play up brightness. Biola鈥檚 photography, brand colors and other visual elements are bold and bright. This theme allows us to naturally build upon and expand our existing visual identity.
Brand Language
Primary slogan
Bold faith for a bright future.
Secondary Messages
- Be brilliant for Christ.
- Belong. Become. Be bright.
- Develop a bold faith for a bright future.
- Develop a brilliant mind and a resilient faith.
- Preparing brilliant minds for bright futures.
- Lead the way. Light the world.
- Develop a bold faith for a bright future at Biola 鈥 the most comprehensively Christian University in North America.
Elevator Pitches
#1 for Faith in Action
Biola is the most comprehensively Christian university in North America, scoring #1 overall 鈥 out of 562 Christian colleges and universities 鈥 for making faith central to its identity, curriculum, community and policies, according to research published in the book Christian Higher Education: An Empirical Guide.
A Place to Belong and Become
Develop a brilliant mind and a resilient faith within Biola鈥檚 vibrant all- Christian community of students and scholars. Choose from more than 250 academic programs from the under桃花视频 to doctoral levels 鈥 offered in Southern California and online 鈥 that will equip you for a thriving life and career.
Where Brilliant Minds Prepare for Bright Futures
Discover the value of a premier Christ-centered education at Biola University 鈥 where brilliant minds prepare for bright futures.
Shaped by the Gospel 鈥 Heart, Mind and Soul
Become an influential Christian scholar 鈥 transformed by faith-integrated knowledge, exceptional professors and our vibrant, supportive all- Christian community. Your time at Biola is truly all about the person you will become as you鈥檙e shaped by the gospel 鈥 heart, mind and soul.
A Biola Education Prepares You Completely
We prepare the entire you 鈥 with rigorous faith-integrated academics. In every program, every step of the way, we train your mind and spirit to be ready for a life of impact.
Christ at the Center, Not off to the Side
If you鈥檙e seeking world-class academic programs with Christ at the center 鈥 not off to the side 鈥 Biola is your home. Bible and theology classes 鈥 10 of them for most students 鈥 help you to think and live biblically. And all students, faculty and staff are professing Christians, so, every classroom, dorm room, and community space is a sanctuary for you to deepen your walk with Jesus.